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Snap’s AI push makes for a poor man’s MetaCo-founder and CEO of Snap Inc. Evan Spiegel holds up a Pixy drone while speaking during the Viva Technology conference dedicated to innovation and startups, at the Porte de Versailles exhibition center in Paris, France June 17, 2022. REUTERS/Benoit Tessier
Snap Chief Executive Evan Spiegel is sounding more like Mark Zuckerberg. He’s chased the same advertisers courted by the Meta Platforms boss, while also spending big on artificial intelligence. Meta stole Snap’s thunder in computerized glasses and by aping its core disappearing-messages product. The problem is, Spiegel can’t match Zuckerberg’s deep pockets.
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